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The Premier Experience

Sharing our passion and love of Africa through exceptional journeys and enriching experiences.

With over two decades of expertise in luxury African travel, Premier Africa specializes in crafting bespoke journeys that cater to the discerning traveler. Our deep knowledge and extensive network within the industry allow us to curate extraordinary experiences that are exclusive to Premier Africa. Our journey specialists will design an itinerary tailored to your unique interests and needs, whether you are an individual, family, or group looking for an exclusive travel experience.

At Premier Africa, we go the extra mile to ensure exceptional service and peace of mind for our guests. Throughout your journey, you will be assisted by a hand-picked team of local expert hosts or representatives who provide personalized assistance from the moment you arrive. We understand that a trip to Africa is a truly extraordinary and once-in-a-lifetime experience, and we are committed to making it truly unforgettable for each of our guests.

If you are seeking a bespoke luxury Africa travel experience, Premier Africa is your trusted partner in creating unforgettable memories and delivering unparalleled service.

We consider it a privilege to share our beautiful continent with each and every one of our guests.

Andrew Whitelaw
Founder, Premier Africa

To us Africa is an extremely special place. We want our guest to experience the warm and friendly nature of the people they will meet along the way and to make sure of that we have built a team of expert hosts, guides and excursion managers who share our passion for Africa. Every day is treated as a special gift as you go through your journey. It is our dream to share this magnificent continent with people from around the world and we are really fortunate to do so. We hope to welcome you in Africa in the near future.

Our Destinations

Tailor-made journeys to over 35 destinations across Africa and beyond

Our destinations have been handpicked by our knowledgeable team to bring you the finest luxury travel experience in Southern and East Africa, Australia, New Zealand and Thailand. We tailor-make our journeys to these destinations based on the specific interests and needs of each individual guest. Countries we travel to include:


"Premier Africa gets the heartbeat of the true African experience."

Sally Little, LPGA Major Champion

Premier Africa brings the magic and beauty of Africa alive, creating experiences never to be forgotten. Every guest is treated like family, every need attended to with enthusiasm. I share a love and passion for my homeland with Premier Africa and I know you will too after a most unforgettable African adventure.

Whether you are a couple, family or group looking to travel together, we can create an itinerary to suit your interests and needs. Looking for a honeymoon experience to the most luxurious safari lodges or a group journey with a focus on golf? There are no limitations on duration, focus or activities.

Plan your own bespoke journey

Use our interactive journey planner to create your experience. Our local experts are available to assist in creating your dream journey.

Private clubs who have traveled with us

Plan your next adventure

Allow our journey specialists to create your trip of a lifetime.

Travel with Purpose

When you choose to embark on any of our remarkable journeys at Premier Africa, you not only experience unforgettable travel, but you also make a meaningful difference. We proudly support various organizations that are dedicated to remarkable causes. Learn more about these organizations and the incredible work they do by visiting their respective pages below. Your travel with us has the power to create a positive impact.